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Who We Are

Sayurbox is Indonesia’s leading farm-to-table e-commerce grocery, providing thousands of affordable and high-quality vegetables, fruits, meats, seafood, and grocery items sourced directly from local farmers, producers, and suppliers.

Who We Are

Sayurbox is Indonesia’s leading farm-to-table e-commerce grocery, providing thousands of affordable and high-quality vegetables, fruits, meats, seafood, and grocery items sourced directly from local farmers, producers, and suppliers.

Our Story

Sayurbox Vision & Mission

Sayurbox’s vision is to make fresh produce accessible and affordable to end consumers.

Sayurbox introduced custom-packaged fruits and vegetables to the market in 2017. Sayurbox offers both instant and overnight deliveries to reduce waste and improve freshness with a diverse choice of payment methods including cash on delivery.

Today, Sayurbox is a leading farm-to-table e-commerce grocery servicing the Greater Jakarta, Surabaya, and Bali areas with the addition of meats, seafood, dairies, cereals, seasonings, meals, organic food, and grocery items sourced directly from local farmers, producers, and suppliers.

Our Story

Sayurbox Vision & Mission

Sayurbox’s vision is to make fresh produce accessible and affordable to end consumers.

Sayurbox introduced custom-packaged fruits and vegetables to the market in 2017. Sayurbox offers both instant and overnight deliveries to reduce waste and improve freshness with a diverse choice of payment methods including cash on delivery.

Today, Sayurbox is a leading farm-to-table e-commerce grocery servicing the Greater Jakarta, Surabaya, and Bali areas with the addition of meats, seafood, dairies, cereals, seasonings, meals, organic food, and grocery items sourced directly from local farmers, producers, and suppliers.

Our Core Value

The Philosophies and Principles that Drive Our Culture

  • 01

    01

    Customer Obsessed

  • 02

    02

    Extreme Ownership

  • 03

    03

    Growth Mindset

  • 04

    04

    Impactful Collaboration

01

Costumer Obsessed

02

Extreme Ownership

03

Growth Mindset

04

Impactful Collaboration

  • 01

    01

    Costumer Obsessed

  • 02

    02

    Take Extreme Ownership

  • 03

    03

    Have A Growth Mindset

OUR CO-FOUNDERS

The People who Set the Vision and Run the Mission of the Organization

Amanda Susanti

CEO and Co-Founder

Amanda earned a Bachelor of Science from the University of Manchester in 2011. After 2.5 years at PT. Chemifin Jaya Utama as the Head of Supply Chain, she became the Indonesia Start-Up Manager for LHN Group. In 2015, she quit her job to set up her own farm, Amantani Farms. The experience inspired her to build Sayurbox to help sustain every farmer's livelihood by connecting directly to end consumers.

Rama Gutama Notowidigdo

CTO and Co-Founder

Rama earned a Bachelor of Science from Missouri State University in 1994 and a Master of Business Administration from Saint Louis University in 1997. Prior to co-founding Sayurbox, he started his career in Silicon Valley and spent over 16 years building and leading numerous tech teams in the United States, then he came back to Indonesia and served as the CTO of Kartuku in 2013 and later became the CPO of gojek in 2014.

Metha Trisnawati

COO and Co-Founder

Metha earned a Bachelor of Engineering from Bandung Institute of Technology in 2010. Prior to co-founding Sayurbox, she started her career as the Solution Specialist at IBM, after which she spent 3 years as the Trade Channel Manager for Unilever, and earned a Master of Science from the University College London in 2016.

Amanda Susanti

CEO and Co-Founder

Amanda earned a Bachelor of Science from the University of Manchester in 2011. After 2.5 years at PT. Chemifin Jaya Utama as the Head of Supply Chain, she became the Indonesia Start-Up Manager for LHN Group. In 2015, she quit her job to set up her own farm, Amantani Farms. The experience inspired her to build Sayurbox to help sustain every farmer's livelihood by connecting directly to end consumers.

Rama Gutama Notowidigdo

CTO and Co-founder

Rama earned a Bachelor of Science from Missouri State University in 1994 and a Master of Business Administration from Saint Louis University in 1997. Prior to co-founding Sayurbox, he started his career in Silicon Valley and spent over 16 years building and leading numerous tech teams in the United States, then he came back to Indonesia and served as the CTO of Kartuku in 2013 and later became the CPO of gojek in 2014.

Metha Trisnawati

COO and Co-founder

Metha earned a Bachelor of Engineering from Bandung Institute of Technology in 2010. Prior to co-founding Sayurbox, she started her career as the Solution Specialist at IBM, after which she spent 3 years as the Trade Channel Manager for Unilever, and earned a Master of Science from the University College London in 2016.

Amanda Susanti

CEO and Co-Founder

Amanda earned a Bachelor of Science from the University of Manchester in 2011. After 2.5 years at PT. Chemifin Jaya Utama as the Head of Supply Chain, she became the Indonesia Start-Up Manager for LHN Group. In 2015, she quit her job to set up her own farm, Amantani Farms. The experience inspired her to build Sayurbox to help sustain every farmer's livelihood by connecting directly to end consumers.

Rama Gutama Notowidigdo

CTO and Co-founder

Rama earned a Bachelor of Science from Missouri State University in 1994 and a Master of Business Administration from Saint Louis University in 1997. Prior to co-founding Sayurbox, he started his career in Silicon Valley and spent over 16 years building and leading numerous tech teams in the United States, then he came back to Indonesia and served as the CTO of Kartuku in 2013 and later became the CPO of gojek in 2014.

Metha Trisnawati

COO and Co-founder

Metha earned a Bachelor of Engineering from Bandung Institute of Technology in 2010. Prior to co-founding Sayurbox, she started her career as the Solution Specialist at IBM, after which she spent 3 years as the Trade Channel Manager for Unilever, and earned a Master of Science from the University College London in 2016.

Award &
Recognition

Award &
Recognition

Area Coverage

JABODETABEK

JABODETABEK

SURABAYA

SURABAYA

BALI

BALI

Area Coverage

JABODETABEK

JABODETABEK

SURABAYA

SURABAYA

BALI

BALI